Principal London | The Bloomsbury Hotel With a Titanic Connection

Formerly the Russell Hotel, Principal London reopened in April 2018. The Grade II* listed facade and interiors have returned to their previous grandeur and it’s truly a wondrous site on the corner of Russell Square.

Principal London

Principal London’s revamped 19th century hotel is so fussy and over the top that its designer, Charles Fitzroy Doll, gave us the phrase “all dolled up“!

Principal London

Built between 1892-98, the exterior is clad in Doulton thè-au-lait terracotta, depicting four British Queens on the outside; Elizabeth I, Mary I, Mary II and Anne.

Principal London Hotel

And the interiors don’t disappoint…

The Lobby

Principal London

The entrance hall is covered in different coloured carrara marble.

Principal London
Principal London

The Ballroom

And the magnificent Ballroom – used for events – has had its original modelling beautifully restored.

Principal London
Principal London

So its pretty clear that Doll wasn’t one to shy away from decoration and drama, but he could never have predicted that his designs would become entwined with the most dramatic tragedy in the early 20th century, the sinking of The Titanic.

The Titanic Connection

The ship’s first-class dining room is a close replica of the Hotel Russell restaurant, both designed by Charles Fitzroy Doll.

Of course it’s now decked out in plush velvet furnishings and mid-century modern decor.

Principal London

But if you look up you’ll spot the original features…

Principal London

Even more bizarre is that a number of guests setting sail on the Titanic even stayed here before making their way to Southampton and setting sail.

It’s now re-opened as a seafood restaurant called Neptune. Yep, seriously.

Principal London

Another goosebump-inducing element is this impish sculpture; ‘Lucky George’.

Principal London

George is a twin, one of a pair created by Charles Fitzroy Doll and while this one is here, the other (presumably ‘unlucky’ George) is at the bottom of the Atlantic Ocean.

If that doesn’t give you the chills I’m not sure what will! To book a room or spot at Neptune, head to Principal London’s website here.

It gets weirder…

Bloomberg reported that a replica of the Titanic will be available to travellers in 2022. You can sail across the Atlantic in a journey replicating the maiden voyage. I don’t think I’ll be signing up…

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Principal London Hotel

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